“Dunia has always instilled in us the need to understand our environment …”
Dunia is the core of Farah Bourogaa, starting from being the mother to the muse of this brand.
Dunia is my mother, my biggest inspiration and above all, the reason I love entrepreneurship and fashion. Since a very young age, she has taught me the essentials of initiating and managing a business while dressing as fabulously as it can get. Dunia has taught me that what we wear reflects our true selves, our favorite colors, trims, hems and cuts speak very much about us, hence why you will come to see many attributes dedicated to a certain era, color palette, culmination of inspirations and even feelings. Moreover, as this brand’s main establishment is around creating a conscious and tangible community, my mother Dunia has always instilled in us the need to understand our environment, respect it and create better versions of ourselves to better it. Lastly, after her passing, Farah Bourogaa is entirely an homage to her.