Farah Bourogaa is a pret-a-porter brand established in 2018 and relaunched in 2021. The studio has been created as a tribute to my mother Dunia, the muse behind every part of the design process, creation, business management and every intricate detail there is to building a brand.
Farah Bourogaa is built on the essence of breaking boundaries of societal limitations especially within the fashion industry where women are addressed and boxed into categories upon shapes, sizes and looks. Therefore, our brand’s most vital direction is to create and include as many women as possible through a wider range of sizing and above all pre-eminent materials. In addition, the brand is built on another indispensable component, a fair and ethical supply chain where all our pieces are made by teams of women, family factories that necessitate support. It is our aim to secure spaces for as many talented people within our own supply chain where humane conditions of work, fair pay and appreciation are principal elements.
Moreover, the brand is founded to become 100% eco-friendly, hence why our pieces are made of real materials with long shelf lives.
Lastly, Farah Bourogaa is not only a Pret-a-porter brand, it is home to our Besat bags, our delicate bags made out of asfahani silk carpets to represent our arab heritage.
“The brand is built on another indispensable component.”
The brand is a creation of Farah Bourogaa. An inspired young Tunisian-Kuwaiti designer who’s love for fashion led her to found this company turning her dream into reality. She received her baccalaureate from the Lycée Français de Koweit, a French system-based school. Throughout her school career, she managed to learn five languages due to the education that her school offered.
Because of this, she was inspired to discover and adopt cultures unlike her own, motivated and encouraged, she travels the world in an effort to satisfy her curiosity. Farah combines her love of fashion with her fascination with cultures to create ideas that eventually turn into croquis.
Farah has six siblings, all younger than herself. After the passing of her mother in January of 2011, she decided to take the lead of her life and eventually start a fashion line, something she had been enthralled by as a young girl. Now at twenty-one, Farah is gratifying and materializing her long-lived dream of creating her own line that would serve all different types of women.
“Familial bonds are created to stay within Farah Bourogaa.”
Farah’s strong belief in embracing one’s taste and creativity in her sartorial choices led her to design unique pieces inspired by distinctive cultures, eras, and personas.
Farah Bourogaa’s main focus is to fabricate clothing that will be dissimilar but also attract women of every body type and will break the stereotypical restraints that exclude women from buying clothes they love. It is our primary task as a brand to make certain that every woman feels beautiful in our garment. Along the way, Farah and our team will ensure progression and upwards development to give our clientele a paramount experience. We are not here to create a clothing line. We are here to create a movement. #GIRLPOWER
“Dunia has always instilled in us the need to understand our environment ...”
Dunia is the core of Farah Bourogaa, starting from being the mother to the muse of this brand. Dunia is my mother, my biggest inspiration and above all, the reason I love entrepreneurship and fashion. Since a very young age, she has taught me the essentials of initiating and managing a business while dressing as fabulously as it can get. Dunia has taught me that what we wear reflects our true selves, our favorite colors, trims, hems and cuts speak very much about us, hence why you will come to see many attributes dedicated to a certain era, color palette, culmination of inspirations and even feelings. Moreover, as this brand’s main establishment is around creating a conscious and tangible community, my mother Dunia has always instilled in us the need to understand our environment, respect it and create better versions of ourselves to better it. Lastly, after her passing, Farah Bourogaa is entirely an homage to her.